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Brand & Story
Marketing & Direct Sales: 3 guides
- 1.235 Billion Pounds of Brand SalesA third-best year for a beef brand says something about demand, but less than the headline suggests.
- A 2.9 Percent Dip in Certified CarcassesFewer certified carcasses did not mean a weaker year, and the reasons are worth understanding.
- Beef Demand at a 40-Year High: What 1.235 Billion Pounds SaysWhat the Certified Angus Beef sales figures suggest about shoppers, and what they cannot prove.