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Marketing & Direct Sales

Guides on selling beef direct, wholesale & retail, brand & story and premium & niche.

Selling Beef Direct

• Selling Beef Direct: Custom-Exempt Versus Inspected, Cut Sheets and PricingThe same steer can be sold two very different ways, and the law decides which one you are allowed to use. How freezer beef and retail beef differ, and how to price both.

Wholesale & Retail

• From Pasture to Package: Angus Beef TimelineFollow an Angus calf from birth to the meat case, stage by stage.

Brand & Story

• 1.235 Billion Pounds of Brand SalesA third-best year for a beef brand says something about demand, but less than the headline suggests.
• A 2.9 Percent Dip in Certified CarcassesFewer certified carcasses did not mean a weaker year, and the reasons are worth understanding.
• Beef Demand at a 40-Year High: What 1.235 Billion Pounds SaysWhat the Certified Angus Beef sales figures suggest about shoppers, and what they cannot prove.

Premium & Niche

• The CAB Prime Difference: What Stricter Standards DeliverPrime-level marbling plus the brand's quality screens is a narrower target than either one alone.